Pabellón M - 1102 Benito Juárez Ave. - 5th Floor

Pabellón M - 1102 Benito Juárez Ave. - 5th Floor

INITIATIVES FOR COVID-19Created to add value to our Industry and our members

#DisfrutaProntoProgram

A collective effort to encourage the pre-purchase with a discount of tourism experiences in our destination that can be enjoyed when this contingency has passed, through the Pasaporte Nuevo León Extraordinario App.

Tourism Industryfacing COVID-19Weekly report

Report to keep you informed of news, reports and relevant information to be informed of what is happening in our Industry and make better decisions.

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PROACTIVE TalksConversing with professionals

Valuable content for tourism companies to implement during this contingency, taught by our members and allies. First edition with great acceptance and will be broadcast on Fridays.

TOURISM CLUSTER WEEKLY REPORT

TOURISM INDUSTRY FACING COVID-19

The COVID-19 pandemic presents the global community and the tourism sector with an important and constantly evolving challenge. We keep you abreast of news, reports and relevant information to be informed of what is happening in our Industry.

STRATEGIC AXES

  • 1. INNOVATIVE TOURISM PRODUCT DEVELOPMENT

    Objectives1.1 Develop and strengthen the current portfolio
    ·Product design assistance based on visitor experience.
    ·Integration of experiences in the digital platform (APP)
    ·Integration to marketing channels (OTA)
    1.2 Promote product entrepreneurship
    ·Assistance in the management of calls or funds
    ·Networking and integration with strategic actors Product Development Committee
    Objective: Generate value and attractive proposals for new, developing or updating existing tourism products.
    Projects
    : State tourism offer integration on Expedia
    Committee leader: Eng. Sergio González de la Garza, Director of Óptima Hoteles

  • 2. EVENTS ATTENTION AND DEVELOPMENT

    Objectives2.1 Boosting high impact events
    ·Collaborative attention to add value to organizers and attendees.
    ·Synergies between related events·Creation and strengthening of events/shows on opportunity dates
    2.2 Involve the local value chain
    ·Integration of offers to event participants
    ·Generation of identification of business opportunities
    Event Attention and Development Committee
    Objective: Attract and develop great events, through work teams where organizers and companies enhance the best results for these events.
    Projects: Luztopía
    Committee leader: Eng. David Manllo, Executive Director of OCV Monterrey.

  • 3. TOURISM INTELLIGENCE MANAGEMENT

    Objectives3.1 Collect, analyze and use the information
    ·Generation and distribution of reports
    ·Issuance of recommendations based on information analysis·Informative conference on international trends
    3.2 Encourage applied and market oriented research
    ·Identification of research needs
    ·Mentoring in industry-oriented theses

  • 4. APPLICATION OF TECHNOLOGICAL INNOVATION

    Objetives4.1 Leading the digital transformation
    ·Strengthening the digital presence on different platforms
    ·Incorporation of ICTs to companies and projects·Promotion of investment in innovation and digital advances for the sector
    Committee for the Application of Technological Innovation
    Objective: Promote the connection and collaborative work of clusters of different vocations.
    Projects: APP Pasaporte Nuevo León and Google for DMOsCommittee leader: Lic. Jesús Guerrero, Director of IBO Adventures

  • 5. HUMAN CAPITAL PROFESSIONALIZATION

    Objectives5.1 Train, update and professionalize the tourism industry·Course and program development·Facilitate certifications
    5.2 Generate quality in Human Capital ·Scholarship management for postgraduate studies·Strengthening academic programs·Linking Academy - Company - Destination
    Human Capital Professionalization CommitteeObjectives: Make training, quality management and human development programs available to associates and the tourism sector in generalProyectos: Courses and Workshops for IT and Event Design CertificateCommittee leader: Lic. Alexandra Martínez, Director of Meetings Factory

  • 6. PROPOSAL AND ACCOMPANIMENT OF PUBLIC POLICY

    Objectives
    6.1 Participate in the economic development strategies of Nuevo León
    ·Active participation in the strategies of the Special Tourism Plan with a long-term vision
    ·Promotion of the regulation of the shared economy
    6.2 Strengthen the Governance model for the tourism industry

  • 7. NETWORKING AND COMMUNICATION

    Objectives7.1 Position the Tourism Cluster of Nuevo León
    ·Assistance and participation in strategic events
    ·Communication in digital media
    ·Issuance of bimonthly newsletters
     
    7.2 Promote knowledge transfer
    ·Linking with international organizations that add value to the Cluster or members
    ·Participation in the Councils of organizations related to the industry