From March 12-15th of this year, the 36th edition of the Congress of the Congresses Organizers Federation of Latin America (COCAL) was inaugurated in Panama City. The Panamanian Association of Professionals in Congresses, Exhibitions and Related Activities (APCE) in conjunction with the Panama Tourism Authority (ATP) and the Destination Marketing Organization (DMO), collaborated with their support.
COCAL is an association that organizes, stimulates and publicizes the participants that form the value chain of the Meetings Tourism Industry Business Events in America. Taking into account suppliers, organizers, coordination and creation of events from different universities, private or public institutions, bureaus or DMOs, associations or also corporations, companies, and related professionals in the area. The competitiveness of the industry in the region is sought outside the country, for the world. This federation has its origin since 1983 with its first congress that has been made until the present year annually. Its motto is ''Integrating the value chain from the hub of the Americas''.
We extend our deepest gratitude to COCAL and APPCE for collaborating with our participation as well as sharing a panel with Janinne Pinedo director of the Cluster of Tourism Businesses of Barranquilla, Colombia and Liriola Pitti director of the Tourism Promotion Fund of Panama.