The Tourism Cluster participated in the Annual Convention of Destinations International. This event is focused on Destination Management Organizations (DMO), bringing together more than 5,000 professionals from 600 destinations around the world.
This year it was held in Saint Louis, Missouri, and in this edition it focused on how DMO's need to transform and reinvent their role, adapting to new challenges.
The new version of Destination Next Future Studies was presented, a clear reflection of the speed of evolution of our Industry.
Also, Mauricio Magdaleno, Cluster Director, attended a Post Convention talk with Kitty Radcliff and her sales and marketing team from Meet St Louis to learn about their management model and share their strategies.
On the other hand, we visited the headquarters of Maritz Travel & Events where they shared with us their Strategic Event Framework of their Design Studio based on human science.